In a World where time for all business people is a rapidly shrinking commodity, as you can see from the photo, not everyone is going to give your their undivided attention!
So just how do you break through the noise?
One of the questions we're often asked when we're helping our customers to source a B2B marketing list of decision makers within their target market, is which type of approach is going to work best-direct mail, telemarketing, or e mail?
We like to keep things simple and straightforward, so this is not an in depth post about the relative merits of each marketing medium.
The reality is that all of them work, and work extremely well if you put a lot of time and prep into who is going to be receiving your message, and of course, the message itself.
What we'd like to do is reinforce the fact that your "prospects" are real people, they are not simply a name on contact on a list. As such, different people respond/react to different types of B2B marketing messages, and so in our opinion it makes sense to maximise your impact by combining every available type of approach.
A well crafted e mail may do the job in standing out from the crowd, but it doesn't mean that on its own it will deliver a new customer. It may just have done enough to plant an idea in that person's mind, to get on their radar.
However, follow that up with a phone call that clearly demonstrates you've done your homework, and have some tangible examples of how you've helped similar companies with a particular challenge, then you may well be past first base.
There's a lot of talk these days about "Cold Calling 2.0", the idea being that by combining quality e mail marketing with strong analytics and a professional telemarketing team to follow up those people who have "opened" and "clicked", results can be significant, and there are massive time savings to be enjoyed too.
Equally, direct mail is a great way to grab someone's attention. Many marketers have gone full circle, and are now using more direct mail than other forms of direct and indirect marketing to generate opportunities. Like e mail however, we'd encourage you not to just rely on the mailer. Follow up your campaign with telemarketing calls to maximise results.
So, the best approach? All three! (Plus make sure your social media profile is backing up your direct marketing too, so your potential customers see that you have a consistent message)
If you're thinking about sourcing a high quality B2B marketing list to reach decision makers within your specific target market with direct mail, telemarketing and e mail marketing, we'd love to talk to you.
CALL US NOW ON 0333 355 3615