direct mail

Created a marketing masterpiece?

You’ve worked hard to produce superb campaign creative-make sure it reaches the right people.

You’ve worked hard to produce superb campaign creative-make sure it reaches the right people.

Many hardworking marketing teams put considerable effort into generating creative to be proud of for their marketing campaigns.

However, the same creative can also be the subject of blame or criticism if a marketing campaign is deemed to be unsuccessful.

“The message was wrong” or was it?

Before the finger is pointed at “the message” what about looking at the quality of the list of recipients of the message.

The DMA state that B2B marketing data can decay by as much as 35% in any one year, and many companies using in house data have a high percentage (sometimes as much as 30%) of incomplete and duplicate data records on their lists.

Of course the quality of the message and the presentation of it is imperative, but without an up to date, accurate, and legally compliant database to send the message to through whatever channel is selected, all those late nights and hard work will go to waste.

Your in house database can quickly be cleansed, updated and added to with more companies that meet your ideal target market profile.

That way you can press “go” on your campaign safe in the knowledge that not only have you produced a superb message, but it will reach the right people.

The "old" one, two packs a punch!

Direct mail, and a telephone call - a winning combination

Direct mail, and a telephone call - a winning combination

Since GDPR came into force earlier in the year, sales and marketing teams have been taking a close look at which channels now best suit their needs in getting their message across.

E mail marketing in particular has seen a number of changes, and for many their preference as been to revert to the “old” one, two!

Yes that’s right Direct Mail, followed up with a phone call.

There’s no doubt that a delivering a nice crisp jab with a carefully crafted, engaging direct mail piece, followed by the powerful right cross of a professionally delivered phone call can be a knockout combination (sorry couldn’t resist it)

But seriously, don’t know about you, but at Data That Counts, we’re very likely to open a direct mailer, whereas an e mail is unlikely to grab our attention half as quickly.

So, as you are looking at campaign planning, we’d love to help you with a decision maker contact list for your target market, with accurate name and address details, and CTPS compliant phone numbers for that all important telemarketing team follow up call.

Why not complete the Contact Us form on this website and we’ll be in touch to help.

Alternatively, give us a call on 0333 355 3615 and tell us who you’d like to be on your list.