Many hardworking marketing teams put considerable effort into generating creative to be proud of for their marketing campaigns.
However, the same creative can also be the subject of blame or criticism if a marketing campaign is deemed to be unsuccessful.
“The message was wrong” or was it?
Before the finger is pointed at “the message” what about looking at the quality of the list of recipients of the message.
The DMA state that B2B marketing data can decay by as much as 35% in any one year, and many companies using in house data have a high percentage (sometimes as much as 30%) of incomplete and duplicate data records on their lists.
Of course the quality of the message and the presentation of it is imperative, but without an up to date, accurate, and legally compliant database to send the message to through whatever channel is selected, all those late nights and hard work will go to waste.
Your in house database can quickly be cleansed, updated and added to with more companies that meet your ideal target market profile.
That way you can press “go” on your campaign safe in the knowledge that not only have you produced a superb message, but it will reach the right people.